NBA 2K17 Digital campaign for UK and Europe.
My role was to lead these projects, designing and storyboarding concepts for client sign off and roll out the campaigns, as well as brief and art direct developers and other designers. This project became quite complex due to the number of incentives offered by the client and the number of territories the campaign was due to be launched in.
Some examples of the project are linked below.
Key Art Lead HTML5 Ads
Display Ads – Pre-Order Incentives (Standard)